Photo from easyFoodstore.com
easyJet's founder Sir Stelios Haji-Ioannou has launched pilot cut-rate grocery store in North West London with 76 food items all priced at 25p for this month. Next month the site announced most items will be 50p .Their plan is expand and sit between food banks and discount retailers.
Sir Stelios stated:
"Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal area".