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OpenTable "re-brands" and spreads its reach

Paul Heymont 3/4/158:02 AM

OpenTable, the online restaurant reservation service acquired 9 months ago by Priceline, is starting to show off its new directions and ambitions. First up, a new logo and slogan. The logo is a stylized round table and seat; the slogan gives a broad hint to future plans: "The table is just the start."

OpenTable, which is pretty much the only game in the U.S. and Canada, and is strong in the U.K. as well, would like to integrate its services (and Priceline connections) to connect more closely to restaurants, offering point-of-sale services, payment, special-events ticketing and more. Interested? At eater.com, there's MORE

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