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Meal delivery: Takeaway eats Just Eats

 

Remember when we used to go to restaurants to eat, or at least to pick up dinner? In the few years since app-based companies started us down the road of being able to have nearly any meal delivered, the competition among delivery companies has mushroomed—and now it's tightening.

In a $10 billion deal, UK-based Takeaway.com is taking over Danish-founded Dutch-based Just Eat. The price tells you something about how big the business has become. 

Even with this consolidation, there's no lack of competitors, including Uber Eats and Deliveroo, a company backed by Amazon. Deliveroo has just acquired Cultivate, a software developer that has designed 'user experience' software including Deliveroo's own.

In the U.S., a similar pattern can be seen. GrubHub and Seamless long ago became one, but are fighting off competition from PostMates, Uber Eats, DoorDash and more. 

The best part of every trip is realizing that it has upset your expectations

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