Old wine in new bottles—isn't that a familiar phrase? A small French producer of Champagne has given it a new meaning with a bottle that tells the temperature of the wine inside.
Since strict laws govern the production of France's famous bubbly, the bottle is about the only thing open to real change, so that's where Infinite Eight Champagne, from Ville-Dommange near Reims, has gone.
Working with Distripac, a food packaging company, they've designed a film wrapped bottle coated in thermo-reactive varnish that changes color and design when the right temperature is reached, as in the photo above.
Nicolas le Tixerand, head of the small but generations-old family firm, told AFP that "It's a marketing device. It's also a fun way of learning when a bottle of champagne is ready to be drunk." According to the official Champagne website, that means 8-10 degrees Celsius or 47-50 Fahrenheit.
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