Miami will again host an airline called "Eastern". The owners of the current relaunch apparently bought the airlines legacy rights. To read more about the story, please click on this link.
And will they have Frank Borman and the "Wings of Man" slogan, I wonder?
I don't know if they'll find that name so useful...it implies a regional service when most others have shed "local" identities for names that imply bigger or more abstract, and the number of people with fond memories of Eastern (which has been gone a quarter of a century) is probably not a strong factor for them.
Southwest has done pretty well while retaining it's regional identity. I think reviving "Eastern" would be a smart move, a reminder to some of when air travel was an adventure and something to look forward to. Maybe they'll even revive some of the things that made it so - room for legs, free checked bags and food fit to eat. And maybe I'm dreaming.
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