From all the online discussions and articles highlighting the increasingly uncomfortable seating in economy, you'd think that "more room in coach" (as the old American Airlines slogan had it) would be most passengers' first choice of a perk, if offered. But no! It turns out that discounts came in first.
A recent survey sponsored by the GO Group, a Chicago-based company that operates airport transportation at some 60 airports, offered a choice of four options: a discount on your next flight, more legroom, priority boarding, and free in-flight meals. Almost 50 percent of the 850 respondents chose the coupon.
More legroom, at 32% came in second, followed by priority boarding (11%) and free meals (9%). The survey team reported that there was no significant difference of opinion between male and female respondents.