Canadian airline, Westjet, has made some clever YouTube clips over the years, some of which we've featured on TravelGumbo. This might be one of their better efforts.
It's rare to see, at least in my opinion, such an effective combination of charity, Christmas cheer, and letting folks know exactly where your company flies (ie. good self-promotion).
If you have trouble viewing that videoclip, here's the link to the youtube site: