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Toronto: "The Views are Different Here"

 

Branding itself as "Canada's Downtown," Toronto has launched a new promotion campaign that features a music-video style ad featuring the city's view and its diversity. It's also adopted the slogan that "the views are different here."

Toronto has seen steady growth in tourism in the past few years, and is hoping for even more this year as one of the highlights of Canada's 150th anniversary. The video and the rest of the campaign were put together by Tourism Toronto, with support from the Greater Toronto Hotel Industry and the Ministry of Tourism.

Below, the first of a series of videos, all made in Toronto with Toronto talent.

The best part of every trip is realizing that it has upset your expectations

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