Really. Brazil, which sends 2 million visitors a year to the U.S., has seen long waits for appointments and for visa issuance at U.S. consulates and embassies there. And since tourists=dollars, that's a problem.
According to travel industry site Skift, the State Department has turned to an unusual consultant: who knows more about managing lines than Disney World? Disney experts applied their queue management knowledge, and have reduced the wait for an appointment to 1-2 days, and the time spent at the consulate to under 30 minutes. But no pictures of yourself with Minnie on the visas, please!