Skip to main content

Survey Shows Airbnb Least Preferred Option for Millenials Despite Widespread Use.

The 2015 PORTRAIT OF THE U.S. MILLENNIAL TRAVELER Survey that profiles habits of travelers 18-34 had a  surprising result. 40% of the 1189 people surveyed said they use Airbnb often or regularly but only 11% of them said it was their preferred option for accommodations. Hotels were  preferred by 54%, friends and family came in at 37%, and camping was at 24%. What do you think? Could this survey be close to correct?

 

Read more at Tnooz:  http://www.tnooz.com/article/s...erred-accommodation/

If you want a thing done, ask a busy man.

Add Comment

Comments (4)

Newest · Oldest · Popular

Seems to be always my role to poke at the assumptions of statistical reports (at least in part because sometimes the media publishing reports of the surveys don't). In this case, however, the author of the TNooz article did an excellent job of pointing out the many inconsistencies in the results.

 

Millenials, he points out, are labeled as being very social; yet the survey shows "privacy" as high on their list for what they want in a hotel. They're very independent-minded—but they want all-inclusive resorts. And so forth. 

 

In the particular instance of the Airbnb finding...well, it makes a great headline along the lines of "man bites dog" but it doesn't make much of a case that it's losing favor with them (may not be their favorite, but they are sure using it).

 

And maybe it's a moment to remember how different Airbnb is from Airbnb. As a frequent user, I've always rented "whole house or apartment" and had pleasant but minimal contact with my hosts...much as I might with the staff of a hotel. I'm looking for more space than a hotel, and for a residential neighborhood. If Airbnb were what it's widely pictured as ("sharing economy," "rent space in someone's apartment" etc.) I'd be right back to using commercial rental agents.

 

So maybe when doing surveys of this sort, a lot more segmentation is needed to figure out who's using what. For instance, young backpackers might be renting the sofa but prefer the hotel they can't afford. As they get older and perhaps in better finance, they might abandon that model for a hotel...or for the "other" Airbnb.

 

 

The best part of every trip is realizing that it has upset your expectations

On their description of the survey,Resonance Consultancy seemed to point out the contradictory stereotypes of Millennials. I think it's really hard to group age groups together. 

 From Resonance Consultancy:

"This enigmatic group has been identified, stereotyped and analyzed in myriad and often contradictory ways. They’re selfish and they’re sharing; they’re lazy and they’re entrepreneurial. They’re labelled “boomerang” kids, yet some are just barely old enough to have left their parents’ home in the first place."

 

http://resonancereport.com/col...-millennial-traveler

If you want a thing done, ask a busy man.

Post
×
×
×
×
Link copied to your clipboard.
×