Step into a booth—The Climate Portal—at Stockholm's Arlanda Airport, and step into the climate of an entirely different place, say the city you're traveling to.
Chilly? Too hot? step out and down to the shopping area for an extra sweater, some sunscreen or whatever it will take to make you happy on arrival.
The booths, created by Studio NOC, which calls itself a "brand-creation agency" will be in place until late August, offering push-button chances to experience climates ranging from cold mountaintops to burning deserts to...well, muggy cities in summertime. The experience, created by fans, temperature controllers and audiovisuals, is based on real-time weather readings...you could get lucky and hit a cool day in Dubai!