How to promote a tourist destination?
April 9, 2019
A few years ago I was lucky enough to be invited to the International Tourism Forum that is organized in Santa Cruz de la Sierra (Bolivia) to talk about the importance of tourism marketing, how to implement it in our country and especially highlight how to promote a tourist destination. Many times we forget the importance of marketing (not advertising) and how this discipline, applied to tourism, can really bring many benefits. Why do people go sightseeing? Basically people do tourism for…
