destination

How to promote a tourist destination?

A few years ago I was lucky enough to be invited to the International Tourism Forum that is organized in Santa Cruz de la Sierra (Bolivia) to talk about the importance of tourism marketing, how to implement it in our country and especially highlight how to promote a tourist destination. Many times we forget the importance of marketing (not advertising) and how this discipline, applied to tourism, can really bring many benefits. Why do people go sightseeing? Basically people do tourism for…

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Reasons why you should visit Ethiopia

Reasons why you should visit Ethiopia Ethiopia is a culturally and environmentally rich country that is considered one of the world’s biggest tourist draw. It has beautiful natural attractions, great people and exciting traditions that will help you learn more about the country, Africa and the world. It has been voted as the best destination around the world by the European Council on Tourism and trade twice because of its unique blend of a natural and human environment. Ethiopia is home to…

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How to promote a tourist destination?

A few years ago I was lucky enough to be invited to the International Tourism Forum that is organized in Santa Cruz de la Sierra (Bolivia) to talk about the importance of tourism marketing, how to implement it in our country and especially highlight how to promote a tourist destination. Many times we forget the importance of marketing (not advertising) and how this discipline, applied to tourism, can really bring many benefits. Why do people go sightseeing? Basically people do tourism for…

Read More

Reasons why you should visit Ethiopia

Reasons why you should visit Ethiopia Ethiopia is a culturally and environmentally rich country that is considered one of the world’s biggest tourist draw. It has beautiful natural attractions, great people and exciting traditions that will help you learn more about the country, Africa and the world. It has been voted as the best destination around the world by the European Council on Tourism and trade twice because of its unique blend of a natural and human environment. Ethiopia is home to…

Read More