Can it be? Ryanair, the airline everyone loves to hate, believes it may have used the wrong approach in dealing with consumers in the past.
The airline is best know for offering very low fares and then tacking on extra fees for each small service it provides. There was even a rumor of a 1 Euro fee for using the toilet on the plane, but (fortunately) this was not implemented. In an effort to grow their airline, it says it will focus on better customer service (the “Ryanair experience”).
I think it will be interesting to see how this story unfolds. Is it all a publicity stunt from a CEO known for them? Time will tell. For many more details on this story, please read this article in the Montreal Gazette.
I think GarryRf had it right from the start. Everything RyanAir did was for free publicity, so those outrages rumors on what they wanted to implement,pay toilets,etc were just that. In reality though when I flew , the customer service was the same or better than other airlines
Maybe they realized now every one knows they have bargains,the negative stuff will just scare people away .
He is a smart business man :
“20 May 2013 – Ryanair, Europe’s only ultra-low cost carrier (ULCC) today (May 20) announced (record) annual profits of €569m, up 13% on last year”
Its only Americans who hate Ryanair because they take the bait every time Michael O’Leary throws a wild punch ! He’s great ! Like Travel Rob, we’ve used the carrier many times and never been disappointed.
You and GarryRF may have been right.
But I’m not sure it’s a smart business strategy to have most of the traveling public dislike you more than your competitors. Airline prices are close enough to each other that perception can definitely matter on who you travel with.
I think RyanAir agrees with you too now! For years though ,he got in the low bargain prices in the headlines along with his outrages comments and for free.So I and others heard of the 10 Euro tickets and bought them. The budgets have actually freed up a lot of Europe into taking daytrips or weekend trips they would of never taken.