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New York News Links Travel and Tourism Industry

NYC&Co: We bring you tourists, we'll show you how to serve them

Paul Heymont 3/31/1511:08 AM

Taking a step beyond just beefing up the number of tourists arriving, New York City's tourism promotion agency, NYC&Co. has developed a program to help businesses and attractions in all five boroughs be ready for the numbers.

And they are impressive numbers. Last year 56.4 million visitors came to New York; the city is pushing to hit 67 million by 2021. The new program, called "Tourism Ready" builds on Brooklyn's success in branding and marketing itself; experts including former Brooklyn Borough President Marty Markowitz are working with local businesses and attractions to help them learn to attract and serve those visitors well. NYC is not just Manhattan, after all!

From Travel and Tour World, MORE. Below, The Brooklyn Museum, one of the city's many "outer-borough" gems.

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