Richard Branson’s Virgin Group announced it’s forming Virgin Cruises.It plans on building two new world class cruise ships. It’s the first major new entrant in the business since Disney Cruise Line started in 1996.
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It really is a growing business…and another recent “big” entrant would be Viking, which is expanding from its River Cruise business into Sea Cruises.
I’m sort of amazed that none of these companies has thought of licensing the 1959 hit in which Frankie Ford pleaded “Let me take you on a sea cruise” for an ad. For those of you too young to remember (is that possible?) here it is….with a funny intro.