For those of you who follow commercial competition (I admit I’m one, but with a somewhat cynical view), Coca Cola has taken back territory at sea it lost in 2019, which Pepsi beverages became the ‘preferred beverages’ on Carnival Cruise Line’s ships.
The cruise line and the cola company are making a bit of a big thing over a subtle change (although not to those who simply will not drink the ‘other’ one), with statements like “Carnival Cruise Line and Coca-Cola are two iconic brands that celebrate fun, family, friendship, food and fabulous memories. We are excited to welcome back Coca-Cola’s diverse lineup of beverages which our guests love and which will enhance the food and beverage experience that is always part of a great cruise vacation on Carnival. Both our brands are built on bringing people together making The Coca-Cola Company and Carnival Cruise Line a perfect partnership.”
The changeover is expected to be complete by the end of next month. Perhaps if you’re one of those Pepsi loyalists, you might have to decide whether Coke is a deal-breaker on your next cruise…
