Super 8 by Wyndham, the world's largest budget lodging chain, is rolling out a new room type to appeal to a new traveler segment, as well as to families. The new suite, called Room8, has individual sleeping spaces attached to a common living/play space.
While it's aimed at group travelers, especially young road-trippers, who are used to sharing quarters but also want privacy, it will likely also appeal to families who have previously either had to share one bed space or rent extra rooms for kids. As a plus, when the rooms become available next year, many will have fun features like vintage arcade games.
The design won a company competition for a room to match the concept, with an undergraduate design student, Candice Buttars of Utah State collaborating with established designer Alison Victoria. Brand president Mike Mueller says that “More and more, we’re seeing groups of guests who want space to stretch out and relax, but without the sacrifice of giving up their own private sleeping space. The unique design developed by Candice and Alison is the ideal solution. Whether it’s a group of millennials, a young family or an on-the-road construction crew, ROOM8 delivers the perfect balance of privacy and community.”