Tokyo's rebrand: Where old meets new

With a new logo and slogans, Tokyo's Metropolitan Government has launched a new campaign to promote the city around the world, calling itself a place where 'old meets new'

The theme is reflected in the logo, which uses the city's name twice, once in traditional brushstrokes and once in machine-generated type, along with the slogan.

A series of ads and videos emphasizing the connections between ancient Edo, Tokyo's forebear, and the modern world is being used around the world, and with a special emphasis on South Korea, where the city hopes to draw large numbers of new visitors. Some can be seen at the TokyoTokyo website.