The Swiss village of Bergün/Bravuogn (your choice of Swiss languages) has voted in a photography ban, with a 5-franc fine for violators. They say it's to prevent jealousy by people who aren't there, but can see how beautiful it is.
“It is scientifically proven that beautiful holiday photos on social media make the viewer unhappy because they cannot be there themselves,” said the village tourist office in a statement. And the town has removed its pictures from its Facebook page.
The mayor added, in a Facebook post, that "I am very pleased that the inhabitants of Bergün have the happiness of all people at heart...we cordially invite you to visit Bergün to experience it for yourself."
As for complaints and questions, the village's director of tourism admitted to TheLocal.ch that the law is actually a marketing ploy. The law is real, “But in the background of course the idea is that everyone talks about Bergün. So it’s a combination of both – we made the law and also there’s some marketing [aim] behind it.”
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