What Iceland is billing as "the World's First Human Search Engine" has been launched. Seven Icelanders, each named GuÐmundur or GuÐmunda, and each expert in his or her home region of Iceland, are taking questions via social media and responding with personalized answers and recommendations.
GuÐmundur, by the way, is one of the most common names in Iceland; over 4000 people out of 329,000 share the name. The sponsor of the service is Inspired by Iceland, a partnership of city and national government with travel-related companies.
They'll also be doing weekly YouTube videos. Got a question? You'll find the GuÐmundur or GuÐmunda of your choice on Iceland's Facebook page, or at #AskGuÐmundur on Twitter.