Hotels.com, one of the leading on-line bookers, reports that over 60% of its mobile app users are booking same-day. It also reports that mobile app users tend to shorter stays than traditional customers. CLICKHERE for more.
That actually makes a lot of sense. The beauty of smartphones and the like is their ability to let you get things done at the last minute -- complete with price comparisons, etc. I know that a lot of hotels offer deep discounts the last day if they have a lot of spare inventory, but you're taking a risk at a busy time in a busy place. I tend to be more of a planner and to save my travel time for traveling and not looking for hotels. But to each his own.
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