Hilton plans to green up its game

Paul Heymont 6/3/182:00 PM

Hilton Hotels says it will cut its environmental footprint in half by 2030, and increase its investment in social impact projects. Included in the plan is a pledge to put no soap in landfills and reduce carbon emission.

The chain is the latest to pledge reducing plastics and other non-recyclables. The movement is driven in part by increasing regulation and official pressure, including the UN's 2030 Sustainable Development Agenda, but also in part by public opinion.

A survey of 72,000 Hilton customers backs up the idea that consumers are interested in environmental and ethical issues, especially those under 25. Overall, more than a third said they research these issues before making decisions.

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