As China's domestic tourism market grows, there's a welter of travel agencies competing for the business, but surveys indicate that most travelers are looking for independent travel, and in particular they are not happy with packages specifically aimed at parents and children vacationing together.
A survey conducted by China News Service and Data100 Market Research showed 68% critical of the family packages. Among the complaints: fancy names with nothing special in them, "nothing particular compared with regular programs." The family programs generally sell for 10 to 20% premiums over regular packages, justified by claims that the agents need special knowledge to serve the client. But some are just regular itineraries promoted for families.
What parents do want in a family package, the survey indicated, is a mixture of comfort, no extra charges, and inclusion of entrance tickets for attractions on the tour. But since the competition for the business is based heavily on low pricing, many of the packages don't work out that way.
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