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Delta: 20% of revenue from "non-traditional" sources

Cunard used to advertise that "getting there is half the fun," and now Delta is boasting, in effect, that "getting there" is less of the trip than before, because over 20% of its revenue now comes not from selling tickets, but from selling food, upgrades, bag fees, etc.—and the CEO says that's the area that will show biggest growth in the future...MORE

The best part of every trip is realizing that it has upset your expectations

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