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JetBlue's evolution: now it's into haute cuisine

Paul Heymont 4/9/153:46 PM

JetBlue, originally noted for blue corn chips and friendly service on its one-class flights seems to be headed in a whole new direction.

In addition to recently adding its business-class "Mint" service on longer flights, it now charges for checked bags and other fees.

And, starting later this spring, the Mint service will feature small-batch California wines selected by expert Jon Bonne, and a variety of items on a tapas-style menu created by chef Brad Farmerie of New York's trendy Saxon+Parole. Brooklyn has a spot on the menu, too, with locally-produced Blue Marble ice cream (blue...natch!) and coffee from Brooklyn Roasting Company.

We assume (hope?) there will still be blue chips in the back of the plane.

Photo: JetBlue

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